Brand Standards

Download the WyoCity™ Brand Standards


Introducing WyoCity™, a cohesive, comprehensive brand system for the City of Casper and other community agencies including the Casper Area Covention and Visitors Bureau, Natrona County, Casper Area Economic Development Alliance, Casper Area Chamber of Commerce and the Downtown Development Authority.

For Casper / By Casper

The brand-creation process for WyoCity™ was designed to be highly inclusive and transparent. In addition to the dozen folks who volunteered to serve on the Brand Board, everyday citizens participated in a number of ways:

  • 3,000 “liked” the brand process Facebook page
  • 700+ completed community surveys
  • 100+ attended an initial brand summit
  • 60+ attended a brand workshop

Using the Brand Guidelines

Unlike most brand frameworks, WyoCity™ is designed to be personalized by the agencies and individuals it represents. That’s right — we want you to tinker with our brand assets. But to look “official,” you’ll want to follow a few ground rules. And that’s where the WyoCity™ Brand Guidelines book comes in. Inside, you’ll find all you need to use the WyoCity™ brand correctly and consistently. By following these guidelines, you’ll help build an exciting and powerful brand that our entire community can be proud of. So go ahead! Craft your own WyoCity™ signage, apparel or products. After all, a brand doesn’t mean anything if no one uses it.

Where to Find Help

Other brand-related inquiries not answered in the WyoCity™ Brand Guidelines book should be sent to:

Casper City Manager
200 North David Street
Casper, Wyoming 82601

You may also call 307-235-8224 or email