A Branding System Created Especially For Casper, By Casper
Branded Material Examples
The WyoCity™ Brand Identity
WYOCITY(“why-oh-city”) is the one-of-a-kind place where there’s a little bit of outside inside all of us. When used as a noun, WYOCITY pays tribute to the fact that Casper has all of the breathtaking scenery and recreation one would expect of Wyoming, but with an urban twist. Our rugged natural environment is infused with the culture and liveliness of a city, and this juxtaposition influences our work, play and overall way of life. And because we relish the idea of being two things at once, we also use wyocity(“why-aw-city”) as an adjective to describe our unique attitude and lifestyle.